Mandarin Oriental has appointed Simone Biles, the most celebrated gymnast in history, as its inaugural Global Wellness Ambassador.
This extensive partnership will aid in defining the wellness programs of the hospitality brand, as Biles will contribute her expertise to the Wellness Board, engage in campaign activities, and assist in crafting initiatives that promote mental, emotional, and physical health.
“This collaboration signifies a transformative approach to our relations with talent, evolving from mere endorsement to authentic partnership,” stated Alex Schellenberger, Mandarin Oriental’s chief brand and marketing officer. “Simone adds credibility, firsthand experience, and worldwide reach to our wellness ideals. We are thrilled to enhance the dialogue surrounding comprehensive wellbeing and create experiences that foster balance, resilience, and meaning.”
Biles initiated her role with a visit to Mandarin Oriental, Milan as both an international sports enthusiast and a leader in global wellness, marking a significant transition in her professional life. To celebrate this new collaboration, Mandarin Oriental, Milan is introducing the Double-Double Glow immersive spa experience along with the “Champion Chip Cookie.”
“I’m thrilled to collaborate with Mandarin Oriental because we both believe that wellness encompasses more than just physical achievement — it involves caring for your entire self,” Biles remarked. “Throughout my journey, I’ve discovered the significance of recovery, mental health, and harmony. I feel privileged to partner with a brand that genuinely acknowledges and supports that philosophy by providing guests with comprehensive wellness options.”
Biles and Mandarin Oriental are also working together with Laureus Sport for Good, a charitable organization that provides chances for youth to engage in sports globally.
Fonte: Travel Market Report
