The travel management firm and host agency Direct Travel has unveiled a new division within its leisure sector, specifically targeting the upper tier of the leisure market. Altitude by Direct Travel, which has already garnered nearly 700 advisors as members, is a hosted advisor network aimed at assisting independent advisors who focus on premium and luxury travel.
“Altitude is not just a new label; it solidifies our dedication to the luxury advisor community,” remarked Gerard Bellino, president of Leisure Travel at Direct Travel. “We have a longstanding reputation for operational excellence, strong supplier relationships, and extensive support. Altitude provides a unique identity to that strong foundation, tailored specifically for today’s luxury travel entrepreneur.”
Supported by the scale and prestige of Direct Travel, Altitude advisors gain access to elite programs offered by the world’s premier luxury hotel brands, unique cruise advantages, and a top-tier membership in Virtuoso.
Cruising remains a significant focus of the division, enhanced by strong partnerships in air contracts, luxury hotel initiatives, and customized travel solutions.
Advanced technology is also a key aspect of this launch.
“Independent advisors are true entrepreneurs. Our commitment to technology guarantees they can efficiently manage client relations, unlock booking tools smoothly, and utilize data-driven insights for business growth. We’re developing a platform that allows advisors to prioritize what is most important—the client experience,” explained Stephen Smith, executive vice president of Leisure Travel at Direct Travel.
This launch coincides with the recent formation of a specialized management team dedicated exclusively to independent travel advisors.
Fonte: Travel Market Report
